Resources Library by ANA

Research World (February 2004)

The presentation of research results apparently tends to become more problematic when it is about polling and opinion research, that is to say pre-electoral surveys and research concerning political issues. To an increasing level, the results are...

Catalogue: Research World 2004

Author: ESOMAR B.V.

February 1, 2004

Publishing survey results with XML tables

This paper attempts to show the merits of XML as a representation for survey tables. These merits are based largely on the qualities of XML as a document notation and on the quality of XML tools.The intended audience is people with some awareness of...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Iain MacKay

February 1, 2004

Globalization of market research tools

The paper describes a research approach which is particularly suited for international research: a standardized pack test methodology which utilises latest multimedia technologies for on-screen testing of new pack designs. The digitalization of the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Harriet Dehde, Dirk Frank

Company: ISM GLOBAL DYNAMICS GmbH

September 1, 1999

Communication of research results

The challenge of results presentation: achieve speed and clarity, without stripping out any important substance from the findings. The answer is conciseness, i.e. being short yet complete. Also important, is modesty, to present the results and the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Yves Marbeau

September 1, 1998

Now you see it, now you don't

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: David Pring, Milton Vahue

August 1, 1998

Using technology to deliver research results

Making sure that the delivery and dissemination of research results is effective is, to quote Ray Poynter, “arguably the most important phase in any research project". It seems striking that, compared to the dramatic advances that technology has...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Philippe Boutié

September 1, 1997

Viewing and coverage of the billboard medium (Spanish)

This work is a contribution to an issue that has been the subject of numerous attempts - none of them successful - in the last years: the assessment of the audience and the coverage of the outdoors. The methodology proposed here should equip the...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Karla Mendes, Eneida Nogueira, Jose Reinaldo Riscal

June 15, 1997

The contribution of qualitative research to advertising creativity (Spanish)

This paper presents a case study of qualitative research, working side by side with the client and advertising agency, to develop a new successful communication strategy for a fuel product line. It covers methodology, technical criteria, and analysis...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Jorge A. Alisio

June 15, 1997

Viewing and coverage of the billboard medium

This work is a significant contribution to an issue that has been approached in several ways, unsuccessfully, during the last years: measurement of viewing and coverage of the billboard medium. The methodology here proposed shall provide subsidies to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Karla Mendes, Jose Reinaldo Riscal, Eneida Nogueira

May 1, 1997